Our search engine optimization initiatives keep your business at the top of search engine rankings for the products and services you offer.
Search engine optimization increases your company’s organic website traffic. Customers use popular search engines like Google, Bing, and Yahoo to solve a problem. If your website ranks well for inquiries related to your business, it will lead to more clicks, calls, and ultimately sales. A few examples we see for our clients include “catering in Bowling Green”, “roof repair near me,” and “BG towing service”.
Our first step is to audit your company’s digital footprint to measure which aspects of your SEO are working well and what areas we can improve on. Websites play a significant role in search engine optimization. Critical pieces of website SEO often are overlooked or disorganized, such as Header Tags, Title & Metas, Sitemaps, Website Content, Page Speed Backlinks, Schema Markup, and more.
In addition to having an organized, fast-loading website, your business’s information has to be congruent across the web. We utilize several services, including Google Search Console, Google My Business, Yelp, Facebook, Acxiom, and more. In addition, we partner with a few services, namely Moz Local and Yext, to assist with this time-consuming process.
SEO is an ongoing process. You do not see immediate results compared to digital advertising. Typically improvements in your SEO take 60 to 90 days. We use programs such as Agency Analytics and SEM Rush to measure progress and track results. A simple Google search for your company’s keywords once can also help indicate where you rank.
Yes, you can. Paying to be listed at the top of search engines is called Search Engine Marketing (SEM), an entirely different marketing service.
SEO is an ongoing process. As the digital advertising landscape changes year-to-year, so do the factors Google and other search engines consider when ranking websites.
Recently, search engines have put a considerable emphasis on mobile-friendly websites and page speed. Therefore, we make sure our client’s websites format perfectly to all devices and are quick to load.
We can do routine things to help give your SEO a boost, such as blogging consistently about topics related to your industry and building strong backlinks.
SEO is a long-term strategy. It takes a couple of months to starts seeing significant improvements.
On our side of things, we keep track of your website traffic. We look for trends within the data to help indicate if our strategies are paying off.
We also want to stay in communication with you or your company’s designated point of contact to measure leads, sales, and other goals you’ve established.