Search Engine Optimization
Rank higher for keywords pertaining to your business.
We gear all of our search engine optimization initiatives towards ranking our clients highest on Google. Google is the most preferred search engine in the United States. Almost 9 out of 10 searches come from Google on mobile phones. If your brand does not rank well in your product/service category then you’re missing out on a lot of vital search traffic.
How Important is a search engine optimization?
The first page of search results (10 results) get 90% of the clicks. This means if your business is not listed on the first page of search results you’re losing business to your competition.
Hangout Creative’s search engine optimization initiatives focus on ranking well in one to two main categories in your target area or city.
Search Engine Optimization FAQs
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of ranking highest on relevant keywords pertaining to your business when a customer submits an inquiry on Google or similar platforms. For example, if you own a sports bar in Bowling Green, Kentucky then you will want to rank well for keywords such as “sports bar”, “sports bar near me” and “sports bar Bowling Green, KY”.
In addition to ranking well to keywords, the information displayed in these searches are extremely important. See the image below. if one were to inquire about a “sports bar in Bowling Green, KY” then Overtime’s Google snippet would qualify as a viable option.
What is included in your SEO Services?
The first step is to audit your company’s digital footprint in order to gauge what aspects of your SEO are working well and what areas we can improve on. Websites play a huge role in search engine optimization. Many times key pieces of website SEO are overlooked or disorganized such as Header Tags, Title & Metas, Sitemaps, Website Content, Backlinks, Schema Markup and more.
In addition to having an organized website, third party applications and websites have to be setup and represent all of your business information correctly. There are several, including Google Search Console, Google My Business, Yelp, Facebook, Axciom and more. We partner with a SEO service called Moz Local to keep each of our client’s information uniform and up-to-date.
How Much does SEO cost?
Basic Search Engine Optimization is included on all new websites developed with Hangout Creative. Hangout charges $100 an hour for all SEO services. A typical SEO project costs anywhere between $400 to $800 depending on the scope of the project.
Why should I trust a professional?
If done by yourself or someone with little experience you leave the possibility of not ranking well or in some cases, ranking negatively. This could move your listing down in search rankings and hurt your bottom line.
How long does SEO take?
Search Engine Optimization takes 1-2 weeks to implement.