Our search engine optimization initiatives keep your business at the top of search engine rankings for the products and services you offer.
Search engine optimization increases your company’s organic website traffic. Customers use popular search engines like Google, Bing and Yahoo with the intent to solve a problem. If your website ranks well for inquires related to your business then it will lead to more clicks, calls and ultimately sales. A few examples we see for our clients include “catering in Bowling Green”, “roof repair near me” and “BG towing service”.
Our first step is to audit your company’s digital footprint to measure which aspects of your SEO are working well and what areas we can improve on. Websites play a major role in search engine optimization. Many times key pieces of website SEO are overlooked or disorganized such as Header Tags, Title & Metas, Sitemaps, Website Content, Page Speed Backlinks, Schema Markup and more.
In addition to having an organized, fast loading website, your business’s information has to be congruent across the web. There are several services we utilize, including Google Search Console, Google My Business, Yelp, Facebook, Axciom and more. We partner with a few with a services namely, Moz Local and Yext to assist with this time consuming process.
SEO is an ongoing process. You do not see immediate results compared to digital advertising. Typically improvements in your SEO take 60 to 90 days. We use programs such as Agency Analytics and SEM Rush to measure progress and track results. A simple Google Search for your company’s keywords once can also help indicate where you rank.
Yes you can. Paying to be listed at the top of search engines is called Search Engine Marketing (SEM) which is an entirely different marketing service we provide.
SEO is an ongoing process. As the digital advertising landscape changes year-to-year so do the factors Google and other search engines consider when ranking websites.
Recently, search engines have put a huge emphasis on mobile friendly websites and page speed. We make sure our client’s websites format perfectly to all devices and are quick to load.
There are routine things we can do to help give your SEO a boost such as blogging consistently about topics related to your industry and building strong backlinks.
SEO is a long term strategy. It takes a couple months to starts seeing major improvements.
On our side of things we keep track of your website traffic. We look for trends within the data to help indicate if our strategies are paying off.
We also want to stay in communication with you or your company’s designated point of contact to measure leads, sales and other goals you’ve established.
Bad search engine optimization practices also known as Black Hat SEO can cause irreparable damage to your rankings. You are not notified and it’s difficult to recover once you’re flagged.
Here are some major tactics we commonly see: