Advertising
Stop Paying for the Wrong Clicks: A Guide to Search Terms and Negative Keywords
Google Ads makes it easy to start spending money. It is much less obvious where that money goes. Your keywords tell Google what you…
Search Engine Marketing
Google Ads
Search engine marketing for Kentucky businesses: Google Ads campaigns built around the searches that bring in calls and leads, and you only pay when someone clicks.
Final Finish Auto BodyGoogle Ads landing page
Search Engine Marketing
Top of Google in
Bowling Green, KY
Google handles billions of searches every day, from a quick lunch order to a brand-new roof. Search ads put your business at the very top of those results, right when a customer is ready to buy. The best part of pay-per-click advertising: you only pay for the clicks your ads receive, not the ones they don’t.
Lead generation
Ads that turn
searches into
leads.
Pay-per-click advertising doesn’t stop at the ad. From the Google Ads campaign to the landing page and the follow-up, we understand the entire digital sales funnel and build every piece to turn clicks into calls, form fills and booked jobs.
- Search Ads
- Local & Service-Area Targeting
- Keyword & Competitor Research
- Ad Copy & Extensions
- Landing Pages
- Call & Form Tracking
- Negative Keywords
- Budget & Bid Management
- And Much More
Our Google Ads Process
From search to booked jobs.
Every campaign follows the same four steps, so your budget goes toward the searches most likely to turn into customers.
01
Research
We start with a consultation, then research the keywords, competitors and service areas that matter to your business.
02
Build
We set up your campaigns, write the ads, add call and location extensions and connect a landing page built to convert.
03
Track
We install call and form tracking so every lead is tied back to the keyword and ad that produced it.
04
Optimize
We review search terms, add negative keywords, adjust bids and test new ads to lower your cost per lead over time.
The full funnel
Every click
accounted for.
How it works
From search to signed job
Google Ads is a powerful system with a lot of settings and a steep learning curve. Set up wrong, it can spend hundreds or thousands of dollars on the wrong searches every month. We manage the whole path, from the keyword to the ad to the landing page to the call, so you can see exactly what your budget produces.
Search adsLanding pagesCall tracking
Talk through your campaign → Recent Google Ads campaigns
Final FinishAuto Body & Towing→Kentucky Skin Cancer CenterDermatology & Mohs Surgery→Debra Broz LawLaw Firm
SmartHome RoofingRoofing→Wyoming Drill & Pump WorksWell Drilling & Pumps
ABC SeamlessSeamless Gutters & Siding
What's Included
Everything your ads need.
Nine parts of every Hangout Creative Google Ads program, from the first keyword list to the monthly report.
Landing pages that convert
Mobile-first landing pages built for one job: turning ad clicks into calls and form fills.
Fast campaign setup
Campaigns go live quickly after our first consultation, so leads start coming in sooner.
Keyword research
We target the searches people make when they are ready to call, not just browse.
Ad copy & extensions
Clear ads with call, location and sitelink extensions that stand out on the page.
Call & conversion tracking
Every call and form is tracked back to the keyword and ad that produced it.
Local targeting
Reach customers by city, ZIP code or a radius around your business.
Negative keywords
We block irrelevant searches so your budget is not wasted on the wrong clicks.
Budget & bid management
We set a budget you are comfortable with and adjust bids to lower your cost per lead.
Monthly reporting
Plain-English reports on spend, clicks, calls and leads, plus what we are changing next.
Google Ads FAQs
Questions we hear a lot.
Don’t see yours? Ask us on a free consultation call.
How much does Google Ads cost?
There are two parts: your ad spend, which goes directly to Google, and our management. Ad spend depends on your market and how competitive your keywords are. Book a free consultation and we will recommend a starting budget and give you a clear proposal.
What is included in Google Ads management?
An initial consultation, keyword and competitor research, campaign setup, ad copy and extensions, call and form tracking, and ongoing optimization and reporting.
Why should I hire a professional?
Google Ads is a robust system with a huge variety of options and a steep learning curve. If it is not set up properly, you can spend hundreds or thousands of dollars on the wrong search terms every month.
How fast will I see results?
Ads can start showing as soon as your campaign is approved, so many businesses see clicks and calls within days. Performance keeps improving over the first few months as we refine keywords, ads and bids.
Do I need a landing page?
A landing page built for your ad almost always converts better than a general homepage. We can build one for you or improve a page you already have.
Can you run ads on Facebook and Instagram too?
Yes. We also run paid social media campaigns, and we can plan search and social together so they support each other.
From the blog
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Questions? Let's chat.
We’d love to connect! Virtually for now (coffee or bourbon optional). Drop us a line, and we’ll schedule a time that works best for your consultation.